diff --git a/index.sh b/index.sh
index 3c60015..b2b7cb7 100755
--- a/index.sh
+++ b/index.sh
@@ -4,7 +4,7 @@ set -e
 
 if [[ ! -d .venv ]]; then
   python3 -m venv .venv
-  pip install sqlite-utils markdown-to-sqlite markdown
+  .venv/bin/python3 -m pip install sqlite-utils markdown-to-sqlite markdown
 fi
 
 . .venv/bin/activate